How smooth the shoes will be.... Simple and fun advertising.

  

New balance print ad. It is very simple advertisement to emphasize soft shoes. 

The shape of insects and reptiles in the shoe soles is stamped as it is. It's fun. 

I had a professor before. "Do not try to teach the consumer. 

When you try to teach the consumer, the consumer does not listen to you!

" The reminds me. 

This ad is expressed visually, rather than emphasizing, "soft, comfortable". It's fun.

 

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