Sunday, May 21, 2017

Catch the mouth bacteria! But the germs are balloons..




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Overseas Advertising/Domestic Advertising/Similar Advertising/Print ad
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Condor Children's Mouthcare
  
Child toothpaste ad.
If you look closely, the objects that appear like bacteria are made of balloons.
It seems to mean to try to make children's brushing fun.
-Country: Kurichba, Brazil
-Contents: The appearance of a germ made with a dark atmosphere balloon on a 

black background. In addition, a hand with a child's mischievous needle....
It shows a message that it blows out the mouth bacteria with brushing.
It may be because the background is dark, but it is a little difficult to understand that the concept was fun.

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Ad campaign for child damage caused by drinking alcohol




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The above advertisement contains a message about the mental/behavioral disturbance of childhood children due to parental drinking.
From the top, the figure of the child in the bed of the beer glass is shaped as a child in the beer bubble,
The following picture shows a child under the loight of a street lamp as a child in a bottle.
Finally, under the incandescent light, the child's figure is shaped like a child in a cup.
In other words, by showing the child's depressed appearance due to drinking, it is a powerful message.
The whole atmosphere is expressed in a dark way to induce the gaze and the viewer to maximize the message delivery and cognitive effects through the visual technique.

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It boasts the best grip!! Gloty Glove




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It is the "Golty Glove" glove advertisement that boasts the best grip.
From the top, we showed snakes, butter, and soaps as main visuals, highlighting the simple brand image of Golty Glove in the upper right corner.
It means that it gives you the best grip without slippery.
But it seems to be somewhat lacking in persuasiveness.
I'm wondering if there are any factors that will sitr upo the sympathy of consumers.


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