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The above advertisement contains a message about the mental/behavioral disturbance of childhood children due to parental drinking.
From the top, the figure of the child in the bed of the beer glass is shaped as a child in the beer bubble,
The following picture shows a child under the loight of a street lamp as a child in a bottle.
Finally, under the incandescent light, the child's figure is shaped like a child in a cup.
In other words, by showing the child's depressed appearance due to drinking, it is a powerful message.
The whole atmosphere is expressed in a dark way to induce the gaze and the viewer to maximize the message delivery and cognitive effects through the visual technique.
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