Sunday, May 21, 2017

Ad campaign for child damage caused by drinking alcohol




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Overseas Advertising/Domestic Advertising/Similar Advertising/Print ad
/ Advertising Image/TVCF/Outdoor Advertising/Marketing/Fun Advertising

The above advertisement contains a message about the mental/behavioral disturbance of childhood children due to parental drinking.
From the top, the figure of the child in the bed of the beer glass is shaped as a child in the beer bubble,
The following picture shows a child under the loight of a street lamp as a child in a bottle.
Finally, under the incandescent light, the child's figure is shaped like a child in a cup.
In other words, by showing the child's depressed appearance due to drinking, it is a powerful message.
The whole atmosphere is expressed in a dark way to induce the gaze and the viewer to maximize the message delivery and cognitive effects through the visual technique.